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Chevrolet uses a strategically timed media placement to reach its target during the Super Bowl by faking a blackout.
Head & Shoulders leverages a national preoccupation with cleanliness as the perfect analogy for the search for flakes of dandruff.
A dream team of industry pioneers from around the world share their expert opinion
Have you ever seen an outdoor billboard just disappear before your eyes? No? Well, after watching our OOH Ad of the Week you will have... To promote the 2016 Quebec City Magic Festival, taking place in Canada from April 21-24,...
Cream Editorial
MediaCom leads the shortlist for this year's Festival of Media Global Awards with 19 campaigns shortlisted across 17 categories – a total of 35 nominations. Hot on the agency's heels is OMD and PHD in joint second place with 28...
The internet and social media mean the sporting event itself is now just the tip of the overall fan experience, and traditional sponsorship models are simply no longer delivering, says Sporting Mouth’s John Owrid. We recently learned that Adidas aren’t...
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